Better Together Invites BC Youth to Join 4th Annual Hands-on Cook-off

This year’s popular DIY cooking show contest reaches out to BC high school students with a fun, powerful message.

VANCOUVER, April 8, 2013 - Better Together is excited to announce that for the first time ever, this year’s Hands-on Cook-off Contest will bring a powerful message to secondary schools across BC. That is: kids who cook make healthier food choices.

"Research shows that kids who cook not only make healthier choices, but tend to eat together with family or friends, and with that, comes improved social behaviour and better school performance," explains Sydney Massey, one of the creators of Better Together and Director of Nutrition Education at the BC Dairy Association. "With this contest, we want to remind youth- and all people in BC- just how fun and powerful it is to cook together!"

"Cooking together is one of the fundamental joys in life but it’s on the decline as families get increasingly busy," says contest judge and spokesperson, Michael Eckford, Co-host of The Brother Jake Show on Rock 101 and former host of The Rush. "This contest is a fun way to remind us all to cook together - a simple yet profound activity with a ton of benefits."

How to Enter

Contest submissions can be made by any BC resident anytime through the month of May. Simply grab a friend or relative and create a home video cooking show, featuring your favourite recipe. Videos must include two or more people cooking together and be no longer than three minutes. There are no tech skills required- videos can even be made using phone video cameras. Full contest details, including sample videos and where to upload, can be found on the contest site: http://bettertogetherbc.ca/contest

Prizes

Prizes include a $1500 grocery gift card for Save-on Foods/Overwaitea; $750 worth of Apple gift cards and much more. See full prizing details here.

Judges

About BetterTogether

Better Together, www.bettertogetherbc.ca, is an active online community forum, designed to celebrate family meals, cooking, and trying new recipes. Our vision is to reconnect food and fun in the kitchen!

Better Together is a partnership between BC Ministry of Health and BC Dairy Association.

PR & Social Media Contact

Monica Krake
Communications Director, The Social Agency
+1.604.813.5625
monica@thesocialagency.ca

www.bettertogetherbc.ca
@bettertogether
#handsoncookoff